Thoughts on software architecture, disruption, and building better systems.
Building a Practice That Competes Through Speed to Certainty
Traditional boutique UI/UX agencies have organised themselves around design craft as the primary deliverable. A consultancy built on different foundations can enter and grow without directly competing on the incumbents' terms.
Why Traditional UI/UX Agencies Must Transform or Decline
Clayton Christensen's disruption theory offers a lens for understanding how established businesses fail not through incompetence but through rational decision-making that blinds them to existential threats.
These essays explore the intersection of strategy, architecture, and disruptive business models.