The Disruptive Trajectory
Stage 1: Entry
Begin where incumbents don't compete. Modest scope, rough finish.
Stage 2: Learning
Develop capabilities, refine processes. Improve both speed and quality.
Stage 3: Maturation
Become "good enough" aesthetically. Compete for mainstream work.
Stage 4: Dominance
Incumbents struggle to respond. You've built capabilities they can't replicate.